The NBA’s top executives in events & attractions provide insight on how the league maintains a winning formula at home and abroad with NBA Jam Session and NBA Jam Van. –amir shaw
The Player: Gail Hunter
The Position: Senior Vice President, Events and Attractions
Why is NBA Jam Session so important? The NBA Jam Session provides fans an opportunity to experience basketball and meet NBA players and coaches. Anything there is to know about basketball happens at NBA Jam Session. The idea was to make the game more accessible to people around the country.
What does it take to make Jam Session successful? It takes a lot of people, time and energy. You have to do a lot of planning. It’s like your daily life magnified one million times. The tours are typically eight months out. We figure out the programming that we want to do and it takes a year and a half of work.
