Ludacris’ 4 Tips for Keeping Your Brand Relevant





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While on the busy set of his TAG Body Spray photo shoot, Ludacris took the time to share the four key components to maintaining a successful brand. Luda is one of three celebrities who are part of TAG’s new “Signature Series.” With his personal brands stronger than ever before, you might want to take notes. –jh


Tip 1: “Treat people how you want to be treated.”


Tip 2: Offer something new. “As far as having a brand out there, what are you giving to people that they don’t already have? What are you going to do that’s going to attract them to this product?”



Tip 3: Find your target demographic. “You always have to market yourself and promote and do things where you’re reaching out to your target audience. Make them feel appreciated.”


Tip 4: Give Back. “It’s all about charity. You always have to give back. … I think that’s extremely important because it has to do with karma. Whatever you put out there, you’ll get back. “


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