Keyshia Cole and Daniel “Boobie” Gibson made for a particularly photogenic couple at Luster’s Pink® Brand Smooth Touch® Walmart meet and greet. The duo are the latest in a long line of power couples who understand the importance of branding. Cole’s brand appeal has only been enhanced by pairing with Luster. The Pink® brand has the soulful siren’s lovely visage emblazoned on the side of the box and she and Boobie took the time to show a little love to all of the fans who came out to get an autographed box.
Cole and Gibson undoubtedly recognize that true power comes in pairs. Gibson made a name for himself during the 2007 playoffs as a wingman for LeBron James and the Cleveland Cavaliers and with the addition of Shaquille O’Neal this season, the Cavs look set to make another run to the NBA Finals. Cole, meanwhile, has become one of the most recognized stars in R&B, releasing hit after hit and making her presence felt in the realm of reality TV with her hit show, “The Way It Is.”
Like Lalah Vasquez and Carmelo Anthony, Beyonce and Jay-Z, a true power couple knows how to use their strengths in their respective fields and pool their individual assets to create a singular iconic brand. Cole and Gibson may be taking their first steps in that direction, and Luster has had the foresight to grab soul music’s biggest twentysomething star for a hot new brand launch. Don’t be surprised when the songbird and the star guard become the next couple to watch. –todd williams
