Former musical adversaries Sean “Diddy” Combs and producing legend Dr. Dre used the colossal CES convention platform to announce their partnership to produce Monster Cable-backed headphones for Diddy.
The music impresario fittingly made the announcement to team up with Monster Cable and Beats by Dr. Dre amd introduce Diddy Beats headphones inside the Paris Resort and Casino in Las Vegas. Interestingly enough, Diddy’s upcoming album is titled Last Train to Paris, which he will release under Interscope Geffen A&M Records, the musical home to both Dr. Dre and Lady Gaga.
“My mother played music for me as a child, and I grew up loving the way music made me feel. It brought out joy and pain. It was my first career, my first love,” Diddy explained to the packed house of international press inside the Paris penthouse suites. “No matter how many roads I travel, my heart always takes me back there. Music is my life, and Diddy Beats is an expression of how great sound makes me feel.”
The in-ear headphones will come in black or white, boast Beats by Dr. Dre’s club-level bass and clarity, and have a sleek black and silver chrome finish. The headphones will come in a Sean Jean travel case, replete with Monster’s tangle-resistant ControlTalk headphone cable that can be used for iPhone and iPod. The proposed price for Diddy Beats is $179.95.
Dre and Diddy were once on opposite sides of the musical aisle in the early 1990s when Dre establishing his place in musical history with Death Row Records under Suge Knight. Diddy, then known under the monikers “Puffy” and “Puff Daddy,” was leveraging Bad Boy Records to create a multimillion-dollar conglomerate. They were unwitting components of the alleged “East Coast-West Coast” feud whose casualties happened to be this music generation’s biggest losses: Tupac Shakur and Notorious “Biggie Smalls” BIG.
Long removed from those days, fans and colleagues can now concentrate on the seasoned musicians’ genius, which was noted by Interscope chairman Jimmy Iovine. “What Diddy has done with Sean John is incredible,” said Iovine. “His marketing genius combined with his sense of design and fashion is unparalleled in the music business.”
–terry shropshire
