Where are you from?
My family is Jamaican [but] I was born in Queens, [N.Y.]. Growing up, I did all my schooling in Atlanta, and all my holidays in New York. I relate most with New York, but I have a very big place in my heart as a Southern belle — so it’s a good mixture.
How did you become a part of the McDonald’s Dollar Van campaign?
I got involved in the McDonald’s commercial by doing a show called ‘Dollar Van Demo’ produced by Joseph Rivet. I randomly saw it on You Tube and I contacted the producer and months later he got back to me. We shot the ‘Dollar Van Demos’ in Brooklyn, [N.Y.], using my song. Two weeks later McDonald’s called him about doing a dollar menu campaign.
How has this experience impacted your life?
It’s definitely helped me take the first step, it was a major steppingstone. Millions of people across the United States — and across the world — are now interested in knowing about the new McDonald’s chick.
What current projects are you working on?
I’m not signed, but I actually just dropped my first project called Moving Day, which you can download on MySpace.com/JoyaBravo. My style is kind of like a revolution of sound. I think that music needs to be brought back to the industry, to help restore the true sprit of music.