Rick Tapia has spent the last 10 years in the marketing department of Pernod Ricard USA, the U.S. leader for spirit and wine products whose impressive portfolio includes brands such as Seagram’s Gin, Absolut Vodka, and Jameson Irish Whiskey.
“My responsibility is to execute the national marketing strategies locally,” says the Boston University graduate, whose current position as field marketing manager has afforded him the opportunity to travel nationwide. In fact, Tapia is responsible for a total of four markets — Atlanta (where he resides), Tennessee, Washington, D.C., and Maryland.
“I had the opportunity to work firsthand with Seagram’s Gin, which is the largest selling spur within the market,” adds Tapia, “and Georgia is our number one selling state.”
Pernod Ricard has melded creative marketing, corporate responsibility, and its wide appeal to ensure its success and staying power. –christian johnson
