If you are, then you want to literally whoop that ash with a can of Fletcher’s Whoop Ash!, a body butter cream formulated with white honey mango and shea butter.
“Lotions just don’t really do it for us. It’s too thin. It’s too watery. … Whoop Ash will really, really sink in. it will stay. You get a lot of product for the money and it’s something that you don’t have to keep reapplying throughout the day,” she says.
Fletcher, the ex-wife of Hollywood heavyweight Will Smith, always had the entrepreneurial spirit flowing through her veins. But the Fashion Institute of Technology alum placed her dreams on the shelf to raise her and Smith’s son “Trey.” Then one day, she says God implanted a vision in her soul.
“I read the book, Secret Life of Bees [and] … the book got me interested in honey and the different properties in honey, and how honey has been used for thousands and thousands of years. Royalty has used it in their skin care regimen,” she says.
Fletcher sought out her very discriminating, upscale friends and family members to test Whoop Ash for themselves. When her friends, who have ample disposable income to buy the best, gave it their thumbs up, Fletcher knew she had found her calling.
What also makes Whoop Ash attractive is the fact it’s 99 percent natural. It is hypoallergenic, preservative-free and paraben-free.
The only thing as good as the product inside the jar is that name, Whoop Ash — utterly unforgettable and a brilliant twist on a modern colloquialism. Fletcher, who had initially trademarked the product under a different name, says Whoop Ash was simply a case of divine intervention.
“I was in my car, [driving] to my home away from home … Starbucks. And then suddenly ‘Whoop Ash’ came to me. I wasn’t even thinking about a name. And suddenly ‘Whoop Ash’ just dropped into my spirit. And I said ‘oh, my God.’ I had to pull over. So I feel this name was God given.”
And once you apply Whoop Ash to your skin, you’ll be thanking God, too. –terry shropshire
