This kind of success following hard work is not a foreign concept to Ross-Giles, though, as she has been making a difference in Philadelphia for many years. As the former director of marketing and multicultural affairs for the Greater Philadelphia Film Office, she was instrumental in increasing sales for their annual film and video production guide and produced all major events and premiers. She also led many multicultural film initiatives, such as the 18th Annual Philadelphia Film Festival and organized a partnership between the GPFO and WorkReady Philadelphia to train 12 African American young people to produce a documentary short film.
In 2008 and 2009, Ross-Giles was recognized among the Philadelphia Tribune’s “Top 10 Under 40 Most Influential Philadelphians.” Below, she shares revealing details about the AACC’s commitment to the success of African American businesses. –steven kennebrew turner
What unique value does the African-American Chamber of Commerce bring to the marketplace?
R.E.A.P. the benefits of membership. R.E.A.P. is an acronym for Roadmap Emerging Opportunity Advocacy Participation. From this perspective, we work with members to build capacity, so that members’ businesses can grow and prosper. This strategic platform allows members to focus on specific areas of business development.
Does the AACC use social media?
Yes. We use Facebook, Twitter and Linkedin. Social media allows members to get high search results to maximize [their] exposure through membership.
How does the AACC get to the next level?
Membership. It drives our program, our coalition building, and it increases our voice.
Ross-Giles advises small business owners to “put forth a strong marketing message” and avail themselves of the services of a professional graphic or web designer in order to develop a cohesive brand identity that resonates with customers and clients.
Visit the African American Chamber of Commerce at www.aachamber.org or call (215) 751-9501.
