As the saying goes, one minute you’re in and the next minute you’re out and no one right now knows that lesson better than singer Ciara, who after the dismal sales of her last album, Basic Instinct, is rumored to have been dropped from Jive records.
Although unfortunate, it’s not exactly a surprise that Ciara’s label would cut ties with her considering over the last three years her career has been on a downward trend.
Her 2008 effort, Fantasy Ride, which was marred by a sudden change in the singer’s A&R and management, only sold 195,000 copies in the U.S. Her latest effort, which was to be a return to her original R&B roots — and commercial success, faired even worse, selling only 40,000 copies in the U.S.
Insiders are claiming that Jive decided to cut Ciara loose because she was becoming a drain on their resources and they no longer saw potential in her.
“The label would rather invest in someone like Chris Brown who is proving successful on multiple formats,” claimed one insider.
Ciara and Jive supposedly split on amicable terms and although now label-less, Ciara is apparently already in the process of looking for a new label to call home. The singer was recently seen at the offices of Universal Music and is rumored to be inking out a deal with Interscope Records. –nicholas robinson
