Pharrell Williams recently unveiled his new liquor called Qream, which is meant to appeal to women, and is available in two delicious flavors, Strawberry Créme and Peach Créme. The launch party was held in the backyard of a stately mansion in Los Angeles with singer Robin Thicke lending his smooth vocals to the sexy ambiance. The setting was reminiscent of two very female dominant themes — Marie Antoinette and Alice in Wonderland.
Williams recently talked to popular blogger Necole Bitchie about his newest venture. –mckenzie harris
What prompted you to create Qream?
I decided to just look at the market and see what and who I felt like were being underserved. I felt like it was the women. And I just want to bring back indulgence and not make you feel fat every time you look at a bottle or have to ration out what your day’s going to be like in the morning after you’ve had a couple of drinks. I’m not much of a drinker, so I felt like, if I can make something that I like the taste of, then the women would love it, too.
Does Qream contain dairy products?
It is lactose-friendly. What that means is that we broke those compounds all the way down. Some of us don’t really break down the enzymes properly, so you know it gives us issues.
You talked about royalty and indulgence …
Yea, yea, yea, just following Marie Antoinette and how she kind of lived her life. Here she is, you know, royalty and when she decides to throw a party for herself, she had sweets and macaroons everywhere. So, I wanted to bring that back. I wanted to bring back that sense of entitlement and power back to women to feel comfortable in indulging.
Why did you choose Robin Thicke for the launch?
It’s a natural fit. He’s our artist, and the women like him. So, we want to make sure that we were blending our efforts in a clever way. So, he’s going to entertain them and, at the same time, I want to introduce you to an interesting experience called “Qream.”