Trey Songz, recently signed on to be the face of the new men’s fragrance, Rocawear Evolution. Trey describes it as “a fragrance that exudes confidence. I’m a confident man and I feel more confident when I put it on,” says the Grammy nominee. The R&B heartthrob shared a few moments with rolling out at his lavish Chatwal Hotel suite in New York.
Happily entrusted with the confidence of big brother and friend, Jay-Z, Songz couldn’t wait to accept the offer presented by the rap mogul. Songz boasted about the way he identified with the brand and the concept of growth and change. “Evolution is key in my career,” he said, “and Rocawear is continuing in its evolution to change as well, like me cutting my braids and making bigger records.”
Evolution is said to be “For the man who believes that forward movement is the only movement there is.” Trey Songz has managed to embody that state of mind in his new role as the face of Evolution.
Songz describes Rocawear Evolution as sensual and warm. “This one floats in, instead of attacking you and we got big bottles,” joked the singer. “This bottle will last a long time [points to the 3.3-ounce spray, $67 SRP] and for a nice price.”
Rocawear Evolution embodies the swagger and sophistication of hip-hop culture and assured masculinity, which is why partnering with Trey Songz makes the perfect union. Recognizing the product is made for men, the sexy singer believes women will want to buy it for the men in their lives. Songz turned the tables on this reporter and asked me if I liked the cologne. My response was … that I loved it.
–candy shields
