2. Lamborghini – the founder of Lamborghini made his name building farm equipment. He owned a Ferrari but noticed that he had to keep replacing the clutch. To his surprise, his own farm equipment clutches were better replacements. Thus, the beginning of the rivalry between Ferrari and Lamborghini was born. The spirit of competition spurred continual innovation over the years, bringing ever-improved exotic cars every year. However, the power of the original idea belongs to Ferrari. As #2, Lamborghini is only behind Ferrari in the popularity of its innovations.
