3. Bugatti – a 21st century “harmony of design and technology.” The heritage of Ettore Bugatti is the heart of impressive technical design and exterior beauty. This can be seen in Bugatti’s signature supercar, the exotic Veyron. Ettore Bugatti sometimes made technical compromises for the sake of aesthetic integrity. This is a very gutsy vision of exotic cars, one which can only belong to the #3 contender.