YoliOuiya.comYoli Ouiya

Getting Started: “I started in 2009.  It was just my name and I transitioned it to Yoli’s Green Living Last Year.”

Content: “It’s about teaching people what sustainability and green living actually mean. We discuss shopping at the farmers market to travel and staying at green hotels, healthy products, reading labels, teaching people to bring their own bags when they shop to reduce waste. Being green is one of the oldest traditions in the world especially from people in Africa. There’s no scientific date because it’s not really studied, but I think if you see the rising cases in breast cancer and skin cancer, I think it’s heavily influenced by the environment.”

Biggest Challenge: “Getting people to understand that the information I post is applicable to men.  Because they sometimes think green is separate from them they think they have to wear a burlap sack and be a hippy and do all kinds of things to be green.  They don’t see, ‘Oh, how does this fit into my every day life?’ So, my content is to try and make it applicable to everyday life and make it more universal than a very niche market.”

Advice: “Be passionate about what you’re writing about. Don’t just write something because you know you want traffic. Don’t create a celebrity blog because you see Mediatakeout or Concrete Loop. They all started from an authentic place. Maybe some people do start as a business, but they also have a passion for their subjects and without passion there’s no authentic voice.”

A.R. Shaw

A.R. Shaw is an author and journalist who documents culture, politics, and entertainment. He has covered The Obama White House, the summer Olympics in London, and currently serves as Lifestyle Editor for Rolling Out magazine. Follow his journey on Twitter @arshaw and Instagram @arshaw23.