When it comes to discerning libation lovers, it’s not enough to simply offer them a Cosmopolitan. It’s imperative that the brand name of the vodka, in this instance, accompanies the recommendation and is even listed on the menu. For the novice host, our Cocktails & Bottles section is the perfect place to begin your journey to becoming a cocktail connoisseur. From Sean “Diddy” Combs, a spokesperson for Cîroc Vodka, who revamped the marketing strategy and repositioned the brand in the luxury spirits space, to Jay-Z joining forces with Bacardi’s D’ussê VSOP, touted as “A bold new expression of cognac,”entertainers, TV personalities and bartenders are very important allies who act as ambassadors for liquor brands. Their platforms and market reach are avenues to push a brand’s message and suggest ideas that are quite valuable and otherwise absent from consumer thinking.
Here, we provide refreshing pink cocktails for the “cocktail connoisseur” and wonderful recipes to make your holiday toast a memorable one. –yvette caslin
Pretty in Pink
Qream with a “Q”: A luxurious liqueur for the ladies, Qream is available in two decadent fl avors: Strawberry Crème and Peach Crème. Packaged in an exquisite perfume-style glass bottle, it’s a cocktail that ladies can indulge in. Thanks to Neptunes’ über-producer and silent partner Pharrell Williams. Here’s a recipe that will make a great after-dinner treat.
Chocolate Dipped Strawberries
3 parts Qream Strawberry
1 part Godiva Chocolate Vodka
Combine Qream Strawberry and Godiva Chocolate Vodka in a martini glass. Garnish glass with a sliced strawberry.