The poorly executed promotional attempt was for the ultra-popular college football pre-game show ESPN’s “College Gameday.” Unfortunately, the spot failed miserably, raising the ire of many, and now Home Depot has issued a mea culpa for their major faux pas.
“We have zero tolerance for anything so stupid and offensive,” Home Depot tweeted. The company shared that they fired the marketing agency and the individual who posted the tweet, though it didn’t reveal the name of the agency.
“We’re also closely reviewing our social media procedures to determine how this could have happened, and how to ensure it never happens again,” Home Depot spokesman Stephen Holmes said in a statement.
Home Depot has since switched to damage control mode, copy and pasting the same apology to everyone who retweeted and/or discussed the racist tweet:
