Meet lawyer by day and a void filler Daniel C. Jason. President and CEO of PZI Jeans, he saw a void in the marketplace for a conscious line of denim which fit curvy women and filled it, fashionably. Their motto “Design denim for the woman with more in the hips and rear with no gap at the waist” has set the brand apart from most denim lines on the market. With all the curvy women who care just as much about fit and fashion, PZI Jeans are available in a variety of styles, including skinny, straight, high waist, and various colors and washes. Rolling out got in front of the man behind the curves, a Southern University graduate, for some insight on the brand’s touchstones, discovering how this CEO uses technology to keep his order of operations on point.
What inspired you to create PZI Jeans?
My interest in denim was born after my association and investment in a denim line for juniors. After that relationship ended, I formed another company to develop our own line of jeans. During market research and a meeting with Macy’s department stores, it became very clear to me that curvy women were in dire need of a trend conscious line of denim that would fit their waist and hips without any gapping at the waist.
Tell us about PZI Jeans’ production process and the Denim Suite.
We do some production in the US but most of our production is done overseas (China, Hong Kong, Canada and Mexico) because domestic production is expensive. NAFTA has allowed us to do most productions in NAFTA countries. Once product is shipped to us, we sell and ship to the customers from our 15,000 square foot warehouse and distribution center in Tucker, GA. The Denim Suite is our own boutique that we designed and created. Our Denim Specialists attend to the customers while they shop. We also serve wine to the customers while they shop with good music. It’s also available to host denim parties for ladies.
Tell us about your career path before you founded PZI Jeans.
Law is my passion. In 1985, I graduated from Southern University with my bachelor’s and I went to law school immediately. Three years later, I graduated with my law degree. After a couple of years working for a judge in New Orleans, I was commissioned into the United States Army as a judge advocate. I served on active duty as a U.S. Army attorney (JAG officer) for more than seven years at the rank of captain. I left honorably in 1997. After leaving active, I was promoted to the rank of major while in the Reserve rolls. I began my private law firm practice (Jason & Bradley) in Decatur. In 1998, I bought my law office building and moved my office to where it is now in Stone Mountain, Ga. In 2002, I founded PZI Jeans because women were still in need of denim for curvy women.
What are the keys to the longevity of your business and how do you use technology to keep your business intact?
We produce what our customers want and demand and we offer it to them at reasonable prices. Some of our jeans are produced in the same factories as some of the other “higher priced” jeans and sometimes with the same fabric. While we price our denim to within the $69 – $89 dollar range, others are priced in the hundreds. Managing my law firm and denim company plus my other real estate holding companies and other interests could not be successful without technology.
Find your fit and dress your curves at pzijeans.com
PZI Jeans Flagship Store & Denim Suite is located at:
4679 Hugh Howell Road, Suite G
Tucker, GA 30084