During a recent interview with Black Enterprise’s nationally syndicated program,”Our World,” global marketing executive, Charlene Dance discussed Strength of Nature Global’s positioning in the $700-million ethnic hair care industry. SON Global has emerged as a leading innovator in the category with a portfolio of 12 value-based brands that cater exclusively to the needs of women of color around the world.
Dance, SON Global marketing director, is the strategic mind behind the company’s rapid growth and innovations for a portfolio of iconic brands that includes African Pride, Beautiful Textures™, Dream Kids®, Elasta QP®, Soft & Beautiful Botanicals®, Pro-Line® and TCB®.
“The most rewarding aspect of my job truly is when you know you got it right,” shares Dance.
Also, during her segment on the NAACP Image Award-winning program “Our World,” Dance discussed the landmark sponsorship of international women’s charity Dress for Success. This year, Strength of Nature will serve as Title Sponsor of Dress for Success’s signature fundraising initiative, Power Walk for Dress for Success. The 30-city event will launch in New York on April 9 with subsequent walks scheduled throughout the year.
Joi Gordon, CEO of Dress for Success Worldwide, commends Strength of Nature and Dance for their support, stating, “Dress for Success is so fortunate to have made the acquaintance of Charlene Dance and Strength of Nature. Their generosity and commitment to helping women in need are truly commendable.”
