Kumar Galhotra, president of Lincoln, is committed to the brand’s core value — putting the customer first. He’s the new leader of a team he’s empowered to build on a foundation that continues to make the consumer’s experience better.
On the eve of the 2017 LA Auto Show, a few members of the press had the chance to get a sneak peek of the 2018 offerings — The Lincoln Navigator, MKC and the all-new Nautilus, successor to the MKX — at the hyper-chic, Lincoln-branded Dream Hollywood hotel. Through an exclusive collaboration with The Lincoln Motor Company, Dream Hollywood guests have access to the all-new Lincoln Black Label vehicles and they also enjoy perks such as welcome amenities and special co-hosted events. Dream Hollywood is located at the corner of Selma Avenue and N. Cahuenga Boulevard, tucked among the scenic Hollywood Hills.
“The relationship is based on certain core values we share with them,” Galhotra enlightens of the relationship with Dream Hollywood, which opened its doors on July 12, 2017. “Just like the hospitality industry, we are making all of our client experiences feel warm, human, effortless and personally crafted. That’s what good hotels do, specifically the Dream hotel.”
“This philosophy of warm, human experiences goes beyond our cars,” Galhotra pointed out moments before the exclusive product reveal which the Lincoln Nautilus guarded by security on the sweeping 11,000-square-foot rooftop and enclosed in boxwood. This Lincoln Nautilus, true to its name, made a splash as it sat atop the covered the rooftop pool on the sunny November day.
In 2017, Lincoln is having their best year since 2007. “In China, the growth has been really incredible. We introduced the brand to the Chines market in 2015, our first full year of operation in China. We sold about 11K units. We were the first luxury brand in China to sell more than 10K units in year one of operation. The second year, we nearly tripled that volume. In 2016, we sold 32K. This year, we’ve already sold 45K and expect to end the year somewhere in the mid 50Ks. That growth will be five times from 2014 to 2017. That is a fantastic start,” Galhotra closes.
The 2018 Lincoln Nautilus will hit showrooms next spring.
