Michael Jordan is moving forward once again with his $100 million commitment to the Black community.
Through his Jordan Brand company, the legendary Chicago Bull will offer social organizations funds from a $1 million community grant program to help meet objectives in combating issues that plague Black communities. Firms with budgets of $3 million or less will be considered for the grants.
All submissions must be in by April 30 and applicants are required to be U.S.-based and 501(c)(3) confirmed. The non-profit group, Rockefeller Philanthropy Advisors, is coordinating the program, which will distribute money from Jordan brand’s $100 million pledge to fight racism and income inequality.
“Since announcing our commitment to the Black Community in June of 2020, we’ve been focused on two things – action and impact,” Jordan brand president Craig Williams said in a statement to The Bleacher Report. “I’m excited about the impact these grants will have in the Black Community. We know that when we create positive change for the Black Community, there is a benefit for almost every other group.”
Last June 2020, Jordan and Jordan Brand announced a 10-year, $100 million initiative to fight systemic racism amid nationwide protests following the death of George Floyd in police custody and other acts of police violence against African Americans.
The Community Grants Program continues the long-term vision set by Michael Jordan and Jordan Brand, beginning in the summer of 2020. Last year, donations between $500,000 and $1 million each were given to the commitment’s first national partners: the NAACP Legal Defense and Educational Fund, Inc. (LDF), the Formerly Incarcerated Convicted People & Families Movement (FICPFM) and Black Voters Matter.
Organizations can apply and find out more information about the grants at www.news.nike.com.