LaTrice Rogers is a real-life example of what is possible when you choose to pursue your dreams. Since she was a young girl, Rogers has been fascinated with hair care. So she took her dream and made it a reality. After researching and gathering her dream team, the hair heroine headed to Target’s parking lot, and that is where Goddess Lengths was born.
How did you determine your career path?
I saved up a little money; I bought my first batch of hair and started giving it to ambassadors to promote … I’m an introvert and I felt like people wouldn’t take me seriously with my business. I’m following my heart and my heart led me not to be a doctor, not to be a nurse, but to do what I’m doing now. Target was my meetup point and I would have this line wrapped around the car with so many people coming to the window. I got my first storefront and it was a snowball effect after that. I grew into a larger store, so I’m just thankful.
What is your day-to-day routine like at work?
Just trying to keep everything in line. It’s easy to get up and sell hair as a hobby, but to actually make it into a successful business, it takes so much more. There’s so much that goes on behind the scenes; you have to develop a team. If your team is not great, then you can’t be great.
Describe how you set goals and evaluate your success.
Just being consistent every day. I’m writing down these goals that I need to set every day. Like how Office Depot gave me quotas to meet every day, I’m giving these to [the team], and they have to meet them. Being consistent and sticking to what it is that you want is not hard to do, but it is key.
