What would you say to someone who’s never pitched to a big box store, particularly people of color?
Before you even think about pitching a big-box brand, have all your ducks in a row. … You’ve got to go through the process of getting barcodes for everything. [Get] your supply chain tight, your financials in order, creative, all of those things. You’ve got to make sure you stay ready, so you don’t have to get ready [and] be prepared before you even think about trying to pick Target or anyone else. And so, then, when you get ready to pitch and they say yes, it could take seven, eight weeks.
Can you tell the community what they need to do to support you and your brand?
So, we launch [at the] end of October, right in time for the holidays, we would love for you to go in and support and buy some Brown Toy Box products. And then just tag and share, be as loud as possible about it. That’s what we need. I am a test case, if I do well, it opens the doors for other Black toy brands to come in as well. I carry that on my shoulders, and I plan to knock it out of the park.
