Instagram users have long complained about the social media platform removing its chronological feed in 2016, and now it looks like it will be making a comeback in 2022.
At a Senate hearing on Instagram and teen safety on Wednesday, Dec. 8, 2021, the head of Instagram, Adam Mosseri, said the social media giant plans to bring back a version of the chronological feed.
Mosseri did not share how the feature will work exactly, but he did add that the company has been working on it for months, and it should launch in the first quarter of next year.
This news comes after years of complaints from users saying that they haven’t seen their friends’ posts since Instagram switched to an algorithmic feed four years ago.
The current feed uses AI to create what Instagram considers a more personalized feed based on users’ activity. Instagram executives have vehemently defended this feed update, citing that the chronological feed made it “impossible for most people to see everything.”
In a blog post that Instagram shared in June of this year, Mosseri said users were missing 70 percent of all their feed posts, which drove the application to switch to an algorithmic feed that ranks posts by what users cared about most.
