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Turn your fitness passion into a successful personal trainer side business

Visibility is as important as the quality of your workouts
Photo credit: / StockLite

With the personal fitness trainer market booming, reaching a projected $41.43 billion in 2024, turning your gym passion into a lucrative side hustle is a smart move. Personal trainers can earn an average of $67,456, making it an attractive career path for fitness enthusiasts.

Define your fitness training goals

Before diving into the world of personal training, it’s crucial to determine the extent of your commitment. Whether you aim for certification or simply want to share your fitness journey, understanding your brand’s direction is key to success. Take inspiration from Courtney Gilbert, who established her brand to combine physical and mental fitness, emphasizing overall well-being.

Identify your target audience

Everyone’s fitness journey is unique. Focus on what you excel at and find the audience that seeks your expertise. Specializing in a niche, like glute strengthening, can set you apart and attract clients with specific goals.

Develop a coaching workflow

Decide on the structure of your coaching program, be it pre-recorded sessions, live one-on-one training or group classes. Essential tools for starting include:

Fitness assessment template: Help clients understand their starting point with a structured form.

Product offerings: Determine the services you’ll offer, such as fitness classes or nutrition guidance, and plan your marketing strategy.

Plan your marketing strategy

Visibility is as important as the quality of your workouts. Establish your online presence by choosing a platform you’re comfortable with, like Instagram, and start engaging with your audience through various content formats. Build your brand with a clear mission statement, unique selling proposition and a well-designed website. Finally, cross-market your brand by linking your workout platforms across your digital presence.

Are you ready to boost your finances with a personal training business? The time to start is now!

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