Jayda Cheaves credits Snapchat earnings for new penthouse purchase

Jayda Cheaves at the 2022 BET HIP HOP AWARDS. (Photo credit: Shutterstock.com/Franklin Sheard Jr.)

Jayda Cheaves, a prominent influencer and entrepreneur, recently opened up about her financial success and how it has enabled her to make significant investments. In a heartfelt message to her followers, she revealed that her earnings from Snapchat played a crucial role in helping her purchase a stunning new penthouse.

The power of social media earnings

In today’s digital age, social media platforms have become lucrative avenues for influencers to generate income. Jayda Cheaves is a prime example of how leveraging these platforms can lead to substantial financial gains. She has cultivated a strong presence on Snapchat, where she engages with her audience and shares her lifestyle, beauty tips, and personal experiences.


Recently, Cheaves showcased her new penthouse on social media, expressing gratitude to her Snapchat community for their support. She emphasized that the income she earned from the platform was instrumental in making this significant investment possible. This revelation not only highlights her entrepreneurial spirit but also serves as an inspiration for young Black entrepreneurs looking to harness the power of social media.

Building a brand through authenticity

Cheaves’ success can be attributed to her authenticity and relatability. She has built a brand that resonates with her audience, particularly among young African Americans who see her as a role model. By sharing her journey, including her financial achievements and personal milestones, she fosters a sense of community and encourages her followers to pursue their dreams.


Her recent post about the penthouse purchase is a testament to the impact of social media on personal finance. Cheaves’ story serves as a reminder that with dedication and the right strategy, anyone can turn their passion into profit.

Jayda engaging with the community

Cheaves’ engagement with her followers is another key aspect of her success. She frequently interacts with her audience on Snapchat, sharing behind-the-scenes glimpses of her life and responding to their questions. This level of engagement helps to build trust and loyalty among her followers, making them feel like they are part of her journey.

In her recent announcement, she encouraged her followers to continue supporting her on Snapchat, reinforcing the idea that their engagement directly contributes to her success. This reciprocal relationship between influencers and their audience is vital in the digital landscape, where community support can significantly impact an influencer’s career.

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