Doja Cat is raising money for the “beautiful state of California” amid the ongoing wildfires.
The 29-year-old rap star – who was born in Los Angeles – has joined forces with the American Red Cross to “support the people of California affected by the wildfires”. The Red Cross has been at the forefront of disaster relief efforts, providing shelter to over 5,000 displaced residents.
“Please help me and @RedCross support my beautiful state of California. I teamed up with CA based artist PINI and designed a small collection of hoodies and tees on sale now – 100 percent of proceeds go to American Red Cross to support the people of California affected by the wildfires,” Doja – whose real name is Amala Dlamini – wrote on X.
“Link in bio [wave emoji] (sic)”
Doja has also shared images of the designs on her X account. The collection features environmentally conscious materials and sustainable production methods, according to the campaign details.
A host of well-known celebrities have already lost their homes amid the wildfires, including Paris Hilton, Milo Ventimiglia, Mel Gibson, Miles Teller, and Billy Crystal. The affected areas include some of Los Angeles’ most prestigious neighborhoods, with property damages estimated to exceed $500 million.
Billy, 76, recently revealed that he’s praying for the “safety of the firefighters and first responders”. Over 3,000 firefighters are currently battling the blazes across multiple counties.
“Words cannot describe the enormity of the devastation we are witnessing and experiencing. We ache for our friends and neighbors who have also lost their homes and businesses in this tragedy,” the comedy star said in a statement given to PEOPLE. The current wildfire season has been particularly severe, with meteorologists citing climate change as a contributing factor.
Billy and his wife Janice actually raised their two daughters – Jennifer and Lindsay – in the home that’s now been burned to the ground. The property had been their family residence for over four decades.
“Janice and I lived in our home since 1979,” the film star shared. “We raised our children and grandchildren here. Every inch of our house was filled with love. Beautiful memories that can’t be taken away. We are heartbroken of course but with the love of our children and friends we will get through this.” The Crystal family home was one of more than 200 structures destroyed in the recent wave of fires.
The initiative led by Doja Cat comes at a crucial time, as California faces one of its most challenging wildfire seasons on record. Environmental experts predict that without immediate action, these devastating fires could become increasingly common in the coming years.
Local authorities have praised the celebrity response to the crisis, noting that high-profile fundraising efforts help raise awareness and encourage broader community support. The American Red Cross reports that celebrity-backed campaigns typically generate 300% more donations than standard appeals.
The merchandise collection, designed in collaboration with local artist PINI, represents a growing trend of celebrities leveraging their influence for humanitarian causes. Industry analysts estimate that similar celebrity-driven charitable merchandise campaigns have raised millions for various causes in recent years.
Emergency response teams continue to work around the clock, with evacuation orders affecting thousands of residents across multiple counties. The Red Cross has established numerous temporary shelters, providing essential services to displaced families and individuals.
Meteorologists warn that current weather conditions, including strong Santa Ana winds and prolonged drought, could exacerbate the situation. The National Weather Service has issued red flag warnings for several regions, indicating high-risk fire conditions that could persist for weeks.
The wildfires have also significantly impacted local wildlife and ecosystems, with environmental organizations reporting extensive damage to natural habitats. Conservation efforts are already underway to assess and address the environmental impact of these devastating fires.
