Ariana Grande has unveiled a series of new r.e.m. beauty launches. The announcement comes as the global celebrity beauty market continues to grow, projected to reach $27.5 billion by 2025, with Grande’s brand positioned as a leading innovator in the space.
The Wicked star has a new fragrance in her popular line, called Cherry Eclipse, and the The Dreamglow Collection coming to Ulta Beauty on Jan. 26. Grande’s previous beauty launches have consistently sold out within hours of release, creating unprecedented demand in the competitive beauty market.
“for the first time ever, @arianagrande’s creative worlds of fragrance and beauty merge together — exclusively at @ultabeauty — in a dreamworld of soft swept ethereal color and an irresistible, dreamy scent,” she shared in a promo on Instagram for her beauty brand. The announcement garnered more than 2 million likes within hours.
“Introducing R.E.M. Cherry Eclipse. enjoy the mouth-watering blend of this black cherry + marshmallow meringue scent in this newest addition to ari’s fragrance collection.” The fragrance industry experts predict cherry-based scents will be among the top trends for 2024, with Grande leading the way in this emerging category.
The Dreamglow Collection includes a highlight serum with “crystal-like pigment” in three shimmering shades, the eclipse blush and lips stick in four “new, vibrant tones,” and the essential drip glossy balm in three new “high shine shades.” Each product undergoes rigorous testing to meet clean beauty standards and is developed using innovative formulation techniques.
Meanwhile, the 31-year-old pop idol previously shared that she loves the “science” behind her makeup line. Her involvement in product development has set her apart from other celebrity beauty entrepreneurs, with Grande taking an active role in formula development and testing.
“I have learned so much about the science — working on the formulas and overcoming obstacles while we push for the best pigment, smells and yummiest everything possible. Being involved on a granular level has been so fun for me, because I love science — I’m kind of a nerd in that way!” Grande told Vogue.co.uk. Grande’s hands-on approach has earned praise from industry professionals and cosmetic chemists alike.
As well as creating the products, Grande has also enjoyed coming up with “cool” packaging designs. The brand’s distinctive packaging has won several industry awards for innovation and sustainability, setting new standards in eco-friendly beauty packaging.
“From a physical perspective, the packaging is also so much fun. I love that I’ve been able to do a little bit of that with fragrance over the years, but it’s different with make-up – it is so cool. I’m just so happy with the world that [my team and I] have created together,” she added. The packaging is made from recyclable materials, aligning with growing consumer demands for sustainable beauty products.
The r.e.m. beauty line, launched in 2021, has already achieved remarkable success, with sales exceeding initial projections by 300%. The brand has particularly resonated with Gen Z consumers, who appreciate its commitment to clean beauty and sustainable practices.
Beauty industry analysts predict the new launches will strengthen r.e.m. beauty’s market position, especially as Grande’s influence continues to grow across entertainment and fashion sectors. The brand’s expansion comes at a time when celebrity beauty lines are facing increased scrutiny, making product quality and authenticity more important than ever.
Market research indicates that the fusion of fragrance and color cosmetics, as demonstrated by the Cherry Eclipse launch, represents a growing trend in the beauty industry. This innovative approach to product development has helped distinguish r.e.m. beauty from its competitors.
The collaboration with Ulta Beauty marks a significant milestone for the brand, making these products accessible to a wider audience through the retailer’s extensive network of more than 1,300 stores nationwide. Industry experts anticipate this partnership will drive substantial growth for both companies in the coming year.
