There are two things Americans can’t escape, no matter how fast they scramble: Super Bowl Sunday and tax day. One is a celebration of precision, strategy, and last-minute heroics. The other… well, let’s say it’s more fumbles than touchdowns.
This year, Issa Rae—beloved for Insecure, Awkward Black Girl, and The Lovebirds—makes her Super Bowl commercial debut, starring in a TurboTax ad that perfectly captures the tax season chaos.
In the spot, Rae is recklessly weaving her crossover SUV through traffic, determined to make it to her old-school accountant before the tax deadline. It’s a full-blown two-minute drill—horns blaring, papers flying—until she finally arrives, receipts spilling out like confetti, only to find that the tax preparer has packed up and moved. Talk about an illegal formation.
“I do things the hard way a lot,” Rae admitted via TurboTax. “I’m always trying to find shortcuts, but then my shortcuts aren’t great. TurboTax is all about making your life easier.”
That’s where TurboTax’s live experts come in, stepping in like clutch quarterbacks to call the right play. With their “Now Taxes is So Sweet” campaign, Rae gets to trade the tax scramble for something sweeter—letting the pros handle the pressure while she sits back and enjoys the game, the halftime show and a piece of cake. Now that’s a winning play.
