The fashion icon brings otherworldly vibes to athletic wear with a sci-fi twist that’s captivating fans and fashion enthusiasts alike.
Out of this world fashion
Boundary-breaking style meets athletic innovation in Zendaya’s latest collaboration with Swiss athletic brand On. The acclaimed actress has transformed athletic wear into a fashion statement with the new “Zone Dreamers” campaign that launched April 15, featuring space-themed visuals that blend high fashion with performance wear.
The campaign transports viewers to an intergalactic setting where Zendaya leads a crew on a cosmic adventure, showcasing stylish athleisure pieces rather than conventional bulky space gear. The gravity-defying imagery highlights the versatility and cutting-edge design of On’s latest collection.
Fashion that defies gravity
The centerpiece of Zendaya’s cosmic look is the Studio Knit Bodysuit, priced at $150, featuring a sculpting design with a scoop neckline. The multicolored green bodysuit creates a futuristic silhouette that emphasizes the campaign’s otherworldly theme.
For added dramatic effect, Zendaya’s ensemble was enhanced with a custom translucent plastic spacesuit layer created by her longtime stylist Law Roach. This innovative styling choice amplifies the sci-fi aesthetic while showcasing the bodysuit underneath.
The look was completed with the newly released Cloudzone sneakers, retailing at $140. These performance shoes feature On’s signature CloudTec® cushioning technology, blending functionality with fashion-forward design.
Evolution of a fashion partnership
Zendaya’s relationship with On began last June following her appearance in the tennis film “Challengers.” The partnership represents a natural progression for the star, who has consistently demonstrated her ability to elevate athletic and performance wear to high fashion status.
This latest campaign builds on Zendaya’s reputation for bold fashion choices, reminiscent of her headline-making moments during the Dune: Part Two promotional tour. Her willingness to experiment with futuristic concepts has established her as one of the most influential style icons of her generation.
Versatility in motion
Beyond the statement bodysuit, the campaign also showcases Zendaya in more accessible everyday athletic wear. One standout look features a white crop top with an asymmetrical décolletage cutout paired with tapered black track pants. This ensemble demonstrates how On’s pieces can transition from high-concept fashion to practical workout wear.
The Cloudtilt sneakers complete this more casual look, underlining the versatility of On’s footwear line and its ability to complement various style aesthetics.
Cultural resonance
The space exploration theme of the campaign arrives at a culturally significant moment when private space initiatives are gaining momentum and public interest in cosmic frontiers is resurging. Zendaya‘s interpretation of futuristic fashion speaks to a generation interested in both innovation and self-expression.
The campaign’s visuals challenge conventional representations of athletic wear advertising by incorporating elements of science fiction and high fashion, creating a narrative that extends beyond typical performance gear marketing.
Influence beyond fashion
Zendaya’s impact extends far beyond her clothing choices. As both a cultural influencer and fashion innovator, her endorsement of athletic wear signals a continued blurring of boundaries between performance apparel and high fashion.
The “Zone Dreamers” campaign represents a forward-thinking approach to athletic wear marketing that connects with younger audiences who view fashion as an extension of identity rather than merely functional clothing.
Accessible star style
Fans inspired by Zendaya’s otherworldly aesthetic can purchase pieces from the collection directly from On’s website. The Studio Knit Bodysuit ($150) and Cloudzone sneakers ($140) are available alongside other items featured in the campaign.
This accessibility allows consumers to incorporate elements of Zendaya’s boundary-pushing style into their own wardrobes, democratizing fashion innovation that might otherwise remain restricted to editorial shoots or red carpet appearances.
Fashion frontier
The collaboration between Zendaya and On represents a progressive vision for athletic wear that embraces imagination and creative styling. As fashion continues to evolve beyond traditional categories, partnerships between influential cultural figures and performance brands may increasingly define the future direction of the industry.
Zendaya’s ability to transform athletic wear into aspirational fashion speaks to her unique position at the intersection of entertainment, style, and cultural influence. The “Zone Dreamers” campaign serves as a compelling example of how athletic brands can transcend conventional marketing approaches by embracing artistic vision and narrative storytelling.
As both Zendaya and On continue to push creative boundaries, this cosmic-inspired collection marks another milestone in fashion’s ongoing exploration of new frontiers — both literal and figurative.
