Drake’s ‘What Did I Miss?’ takes direct aim at betrayal

Drake addresses betrayal, loyalty, and his next chapter after the Kendrick Lamar battle
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Drake returns colder than ever with ‘What Did I Miss?’

Drake has officially taken the lead, and this time, he is not playing nice. On July 4, 2025, the Toronto heavyweight surprised fans with his latest track, “What Did I Miss?” His first solo release since his collaborative album with PartyNextDoor earlier this year.

And if you thought he would let the Kendrick Lamar saga cool off, think again.


This record is ice cold, both in delivery and in intent. Drake takes off the gloves and addresses the fallout from one of the most explosive rap beefs in recent history. Over haunting production laced with chilling piano keys and deep bass, he opens with

“Askin’ me, ‘How did it feel?’ Can’t say it didn’t surprise me


Last time I looked to my right, you n**s were standing beside me.”

That bar is a wound reopened in real time. The 6 God is airing out the people who switched sides or stayed silent during his battle with Kendrick Lamar. To him, it is about loyalty, betrayal, and the cold, hard truth of fame and friendship in the music industry.

From pop-outs to fallout

Drake zeroes in on a specific moment, the now-infamous Pop Out concert that Kendrick Lamar hosted in June 2024, where much of the West Coast rap community, including YG and Mustard, stood beside K-Dot. Drake does not name names outright, but the message is crystal clear.

“I saw bro went to Pop Out with them, but been d**k-riding gang since ‘Headlines.'”

Shots fired.

The timing could not be sharper. Dropping this track during his Iceman: Episode 1 livestream, where Drake appeared in a frigid warehouse surrounded by weapons and ice sculptures, was calculated to perfection. This is not just a song. It is a statement.

Setting the tone for ‘Iceman’

“What Did I Miss?” sets the table for Drake’s upcoming album, Iceman. From what we have seen, this is not going to be a warm, introspective project. It is shaping up to be a sharp-edged, emotionally distant body of work that matches the vibe he has been teasing for months.

While there is no official release date yet, the livestream hints that Iceman might be a multi-part experience that blends music, visuals, and narrative storytelling. Drake knows exactly what he is doing.

Drake vs the world

It is no secret that Drake’s 2025 has been a whirlwind of activity. After dropping “$ome $exy $ongs 4 U” with PartyNextDoor earlier this year, he has kept busy battling lawsuits, dodging disses, and staying in the headlines. However, with “What Did I Miss?”, he reminds everyone that he still thrives under pressure. This track is about settling scores. It is Drake pulling back the curtain and making it clear that this industry can get cold, and so can he.

Is Drake reclaiming his throne?

Whether you are Team Drake or Team Kendrick, one thing is undeniable. Drake knows how to control the narrative. With Iceman on the horizon, he is doubling down on his status as rap’s ultimate strategist.

“What Did I Miss?” is a warning shot, a cold shoulder, and a declaration of war all rolled into one.

If this is just the beginning of Iceman’s rise in the rap game, they might want to bundle up.

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Eddy "Precise" Lamarre
Eddy “Precise” Lamarre is a staff writer and brand strategist at Rolling Out, covering arts, culture, business, and community leadership. A Chicago-based multi-hyphenate, he’s also a photographer and rapper, known for his acclaimed project Ladies Love Mixtapes. Follow him on X @precise_chi. Stay Focused, Positive and Productive. Stay Focused, Positive and Productive
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