The beauty trend that’s giving everyone premature wrinkles

Why the clean girl makeup look is secretly aging your skin faster
Wrinkle cream skin, clean, beauty
Photo credit: shutterstock.com/Roman Chazov

The clean girl aesthetic has taken over social media and red carpets, with celebrities and influencers showcasing their natural, makeup-free glows. This minimalist beauty trend promises effortless elegance and healthier skin by ditching heavy makeup routines. But dermatologists are sounding the alarm about an unintended consequence: this popular look could be accelerating skin aging and causing premature wrinkles.

The sunscreen skipping disaster

The clean girl look emphasizes natural, dewy skin without heavy makeup coverage. Many people interpreting this trend have started skipping sunscreen because it doesn’t fit the “natural” aesthetic they’re trying to achieve.


Sunscreen can feel heavy, leave a white cast, or interfere with that coveted natural glow. So instead of finding the right formula, many people simply skip this crucial step entirely.

This is catastrophic for long-term skin health. UV radiation is responsible for up to 80% of visible facial aging, including wrinkles, dark spots and loss of elasticity. Even one day without sunscreen causes cumulative damage that adds up over time.


How minimal skincare backfires

The clean girl movement often promotes simplified skincare routines with just a few basic products. Many interpret “minimal” to mean “barely anything.”

Anti-aging ingredients like retinoids, vitamin C and AHAs get abandoned because they don’t align with the “natural” philosophy. These scientifically proven ingredients help prevent and reverse signs of aging, but they’re being dismissed as unnecessary.

Moisturizing gets downplayed because people want natural skin texture rather than product residue. But chronically under-moisturized skin develops fine lines faster and loses plumpness and elasticity over time.

The harsh cleansing mistake

Many clean girl enthusiasts become obsessed with having perfectly clean, product-free skin. This often leads to over-cleansing with harsh products or excessive scrubbing.

Over-cleansing strips the skin’s natural protective barrier, leading to dryness, irritation and accelerated aging. When the skin barrier is compromised, it loses moisture faster and becomes more susceptible to environmental damage.

Some people use clarifying shampoos or body washes on their faces, thinking fewer products means simpler routines. These products are far too harsh for facial skin and cause micro-damage that accumulates into visible aging.

Why the no-makeup movement ages you faster

Makeup, when used correctly, can actually protect your skin from environmental damage. Foundation and tinted moisturizers often contain SPF and create a physical barrier against pollution, wind and other aging factors.

Eye makeup and lip products protect these delicate areas from UV damage. When you skip all makeup in favor of the clean girl look, you’re removing these protective layers.

The skin around your eyes is particularly vulnerable because it’s thinner and more prone to wrinkles. Skipping eye makeup means this area gets full sun and wind exposure, accelerating crow’s feet formation.

The dehydration from minimal products

The clean girl aesthetic often involves using very few skincare products, which can lead to chronic dehydration. Dehydrated skin shows fine lines more prominently and develops wrinkles faster than properly moisturized skin.

Many people mistake their skin type and skip moisturizer because they think their skin is naturally oily. But even oily skin needs hydration, and skipping moisturizer can cause increased oil production as skin tries to compensate.

How to do clean girl right

The clean girl aesthetic doesn’t have to mean sacrificing your skin’s future. You can achieve the natural look while protecting against premature aging with key adjustments.

Use lightweight, invisible sunscreen that doesn’t interfere with the natural finish you want. Tinted moisturizers with SPF provide protection while maintaining that effortless glow.

Maintain a simplified but effective skincare routine that includes proven anti-aging ingredients. A good vitamin C serum, gentle retinoid and quality moisturizer can work behind the scenes without affecting your minimal makeup look.

Finding the balance

Beauty trends come and go, but damage from premature aging is permanent. The clean girl look can be beautiful and empowering, but shouldn’t come at the cost of your skin’s long-term health.

The most sustainable approach combines the confidence and simplicity of the clean girl aesthetic with smart protective habits that preserve your skin for decades to come.

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Miriam Musa
Miriam Musa is a journalist covering health, fitness, tech, food, nutrition, and news. She specializes in web development, cybersecurity, and content writing. With an HND in Health Information Technology, a BSc in Chemistry, and an MSc in Material Science, she blends technical skills with creativity.
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