Beauty and Hair

Primers, makeup, face

Clean beauty just made primers essential again

Primers fell out of favor as clean beauty enthusiasts embraced minimal, skin-first routines that prioritized skincare over makeup longevity. But the latest generation of clean

makeup, reusable, minimalist makeup

The new rules of minimalist makeup in 2025

Minimalist makeup has evolved far beyond simply skipping foundation and calling it a day. In 2025, the less-is-more approach represents a sophisticated philosophy that combines