Rolling Out is excited to expand Brands That Matter, the world’s leading program for showcasing brands that communicate and demonstrate brand purpose. Brands That Matter honorees don’t just recite corporate vision statements or management talking points; they have achieved relevance through cultural impact and social engagement, and their branding authentically communicates a brand’s current mission and ideals.
Brands from around the world—including the largest multinational conglomerates and small-but-mighty companies—are encouraged to apply. Every application will be reviewed by a member of the Fast Company editorial team, and submissions will be judged on timeliness, relevance, cultural and business impact, clarity, and ingenuity. Our editors may also choose to recognize corporations or large organizations that demonstrate purpose across their portfolio of brands.
Early Rate Deadline: April 1 ($695)
While every application submitted must be considered for the Brands That Matter list, you may also choose to apply to any of these new categories for an additional fee, increasing your odds of being recognized by Fast Company. Multiple honorees will be named in each category.
Our editors may also choose to recognize corporations or large organizations that demonstrate purpose across their portfolio of brands. There is no additional fee to be considered for this “Family of Brands” honor; however, entering multiple brands owned by the same parent company also can increase the odds of being considered for this special commendation.
Tech in the artificial intelligence, data science, and machine learning spaces highlighting and communicating brand purpose
Special recognition for brands that initiated a high-impact response to major news and significant events in 2021 such as pandemic effects, climate change, voting rights, and more
Brands in the power, fuel, and renewables ecosystem that demonstrate impact and purpose
Brands in the apparel, beauty, accessories, textiles and related businesses that show cultural impact and purpose
Agribusinesses, restaurants, consumer goods, and other brands serving up purpose and broad cultural relevance
Traditional and new media brands that articulate and demonstrate purpose in their branding
Brands whose messages raise public awareness or offer educational information for the betterment of society
Brands that show purpose and differentiation as they help protect companies and consumers from digital warfare and privacy threats
Enterprise software, design, real estate, and related brands elevating engagement with the physical and virtual office
Brands based outside of the United States that have achieved relevance in their home markets through cultural impact and social engagement
Be honored in a special list that recognizes products, projects, or services by companies that have between 100 and 999 employees
Be honored in a special list that recognizes products, projects, or services by companies that have been in business less than 4 years
Be honored in a special list that recognizes products, projects, or services by companies that have been in business more than 15 years
Be honored in a special list that recognizes brands that provide products and services to consumers
Brands demonstrating purpose and elevating the learning space
Be honored in a special list that recognizes brands that provide products and services to businesses
Banking, fintech, and financial services whose brands are about more than the bottom line
Brands in fitness, self-care, medicine, and pharmaceuticals that improve body and mind
Be honored in a special list that recognizes brands in the nonprofit, philanthropic, or NGO (nongovernmental organization) space
Brands showing purpose beyond the digital or physical storefront
Purpose-driven brands scoring in the world of professional and recreational sports
Brands based in the United States that have achieved relevance in their home markets through cultural impact and social engagement
Be honored in a special list that recognizes products, projects, or services by companies that have fewer than 100 employees
Be honored in a special list that recognizes products, projects, or services by companies that have more than 1,000 employees
Be honored in a special list that recognizes products, projects, or services by companies that have been in business between 5 and 14 years
Early Rate Deadline: April 1 ($695)
