Marketing expert Peter Spears explains why culture is ‘more than a hashtag’

Peter Spears is the multicultural marketing manager for Beam Suntory Brands, which includes Courvoisier Cognac, Effen Vodka, Maker’s Mark and Jim Beam bourbons and Hornitos tequila. In this capacity, he engages consumers who identify as multicultural and builds programs that suit their interests. In addition to launching activations for nationally recognized events, Spears also taps […]

Have Popeyes and fast-food chains co-opted Black culture to sell chicken?

Popeyes caused a stir on social media after the company released its new fried chicken sandwich last week. The release caused a debate centered around which fast-food chain has the best chicken sandwich. However, the social media battles between the fast-food chains have centered around Black slang. For instance, in the midst of the great […]

Beam Suntory sales honcho explains how marketing trends impact our day-to-day

He emits an unmistakable coolness, synonymous with his stomping grounds of Chicago, but the Peach State is where he’s made his mark. With more than two decades of experience in the beverage industry, including stints at Coca-Cola, MillerCoors and now leading spirits brand Beam Suntory, Trenell Harris is a tried-and-true pro. As the sales operations […]