The Compound agency and New Era collab to bring select NBA snapbacks to market

The Compound creative agency and New Era Cap Company, both major innovators in sports, culture and retail, are collaborating to market the official NBA-licensed Compound 7 Snapbacks. The collaboration features select NBA teams, including the New York Knicks, Brooklyn Nets, Boston Celtics, Philadelphia 76ers, Toronto Raptors, Los Angeles Lakers and Chicago Bulls, and their respective […]

Lil Nas X lands Wrangler jeans deal; country music fans react

Lil Nas X is shaking up the music industry and changing the way we view and enjoy country music with his new wave sound known as “trap country.” The star — who gained popularity from his No. 1 hit “Old Town Road” remix featuring Billy Ray Cyrus — has now landed a clothing deal with Wrangler. […]