DarDra Coaxum

Harlem Shake owners discuss franchising and menu additions

Harlem Shake owners DarDra Coaxum and Jelena Pasic discuss the history of the business, expanding the brand through franchising, giving back to the community, and

February 6, 2025 No Comments

HRLM Champagne owner DarDra Coaxum (Photo by Derrel Jazz Johnson for rolling out)

DarDra Coaxum discusses the evolution of her HRLM Champagne

HRLM Champagne owner DarDra Coaxum discusses the evolution of her brand, including how it began and the strategic partnerships established with world-renowned institutions such as

January 31, 2025 No Comments

Harlem Shake showcases new shakes, including the celebratory Born Day Bonanza. (Photo by Derrel Jazz Johnson for rolling out.)

Harlem Shake showcases new shakes, looks to increase locations

Harlem Shake was founded in 2013 by Jelena Pasic. Harlem-born and raised DarDra Coaxum, who has a rich ancestry in the impactful neighborhood, soon came

April 9, 2024 No Comments