Macy’s affords hip-hop generation opportunity to expand their brand through retail

Macy’s offers the hip-hop generation “success in a bottle,” a shirt and an idea that superstardom is available and accessible through “The Workshop at Macy’s.” If you’re into hip-hop culture and thought about designing a shirt, a hat or developing a fragrance, there’s one urban retailer that speaks the language of hip-hop and deserves kudos in New York […]

Celebrity Fragrances: What’s Selling and What’s Collecting Dust on Shelves

Celebrities trying to have multiple streams of income can be a bit annoying! To be honest, I think we are over the whole celebrity perfume phase. Celebrities have people in their ears, always trying to entice them to try new projects, when they really need to be focused on their true talents and leave other […]

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