skin-first beauty

concealer, foundation, beauty

Why foundation is no longer a beauty essential

Foundation sales are plummeting faster than anyone in the beauty industry wants to admit, and it’s not because people stopped caring about their appearance. It’s

beauty trends, cheek stains, natural glow

5 reasons cheek stains dominate beauty trends

The beauty industry has witnessed a dramatic transformation in recent months, with traditional powder blushes taking a backseat to their liquid counterparts. Cheek stains, once