Air Jordan Consumers Riot and Fight Over Sneakers; 5 Insane Air Jordan XI Incidents

Michael Jordan hasn’t stepped on an NBA court since 2003. However, he still claims ownership to the most popular basketball shoe in the world. The Air Jordan shoe brand sales over $1 billion annually.

Every year, the Jordan brand releases a retro shoe on Dec. 23 that causes sneakerheads to go into a frenzy. In 2010, the release of the Cool Greys caused hysteria with fights and riots breaking out at shoe stores across the nation. This year, the release of the Air Jordan Retro XI Concord caused similar pandemonium.

Due to the limit amount of shoes that are released, the demand for the $180 Air Jordan XI increased tremendously. Some die hard sneakerheads who didn’t get a chance to purchase the shoes will pay up to $500 online for a pair.
Here are the five most insane Air Jordan XI incidents that occurred after the shoes were released this morning.–amir shaw

A.R. Shaw is the sports and music director for rolling out magazine. He is also the author of the young adult novel, 23.

A.R. Shaw
A.R. Shaw

A.R. Shaw is an author and journalist who documents culture, politics, and entertainment. He has covered The Obama White House, the summer Olympics in London, and currently serves as Lifestyle Editor for Rolling Out magazine. Follow his journey on Twitter @arshaw and Instagram @arshaw23.

  1. why fight over something  where if people were smarter they would do more research and befriend people who work in shoe stores and make connections so they wouldnt hav to stay in line and look like schools of fish fighting fo food

  2. First of all, if folks would get all riled up about the things in life that mattered, we wouldn’t be discussing such stupidity. You’d swear the fight for civil rights was inside the mall the day these sneakers came out! Or better yet, Willy Wonka’s Golden Ticket! Or maybe even, the last seat on Jesus’ Jet to Watch the Throne with Ye and Jay. I know it sounds just as ridiculous as fighting over some sneakers that the bootleg man carries all year round, but hey!

    Sadly, it seems that the hype surrounding things such as Free Section 8 certificates, Oprah’s Free KFC Chicken Breast Meal and these damn sneakers are all designed to publicly display just how ignorant ninjas can be over stupid shhh… But let them say vote and unless its President Obama, nobody shows up to the polls.

    All I can do is SMDH in disgust as I watch the history of a once great people be diminished by a system that puposely injects ignorance into the race because they actually fear our strength. And the sad part about it is, the ignorant don’t see how ignorant they really are and those that do, capitalize off of it.

    Its like the O’Jay’s said, “Gots to give the people, give the people what they want.” Meanwhile, mama’s going to jail for leaving their babies in the cold car and folks getting hurt/killed  and for what? For you look fly and be broke, all while Michael “Cheap Azz” Jordan and Nike get richer annnnd…. without making an azz of themselves.

    Who’s the real winner here? Definitely not you!

    Sherri Etienne

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