Perennial Strategy Group, a consulting firm in Washington, D.C., founded 10 years ago by businessman extraordinaire Lamell McMorris, is awarding $1,000 each to 10 business savvy students enrolled in high school (or a high school equivalency program) in Washington, D.C., Maryland and Virginia. The deadline for the 2012 Perennial Youth Business Competition is Friday, May 25, 2012.

“Ten years ago I moved to Washington, D.C., with little more than an idea, a Rolodex, a lot of determination, and a high school intern as my only employee. Today, I’m fortunate to be the CEO of Perennial Strategy Group, a thriving government and public relations firm; Perennial Law Group, which focuses on the entertainment, sports and media industries, and Perennial Sports and Entertainment, a full-service operation with agents representing some of the nation’s top athletes,” McMorris explains.

Lamell McMorris, CEO Perennial Strategy Group

To be considered for the prize, contestants must complete an online application detailing their business proposal, financial projections, and marketing strategies. In late May, 2012, 20 semi-finalists will be selected to compete with their own “elevator pitches” before a panel of local and national business leaders.

He continues, “As an entrepreneur, I’m pleased to encourage young people to think big and act on their ideas, and with the 2012 Perennial Youth Business Competition, I hope to give 10 youth a chance to do just that.” In late June, 10 winners will be announced, culminating in a banquet on June 23, 2012, where they will be recognized and awarded their prizes. –yvette caslin

For competition details and deadlines, please see



Yvette Caslin

I'm a writer, image architect & significance marketer. Love photojournalism, creative expression & originality.