It’s easy to dislike Emmitt Vascocu after reading his Facebook comment about black meteorologist Rhonda Lee.
Vascocu, a retired contractor, and proud ‘house husband,’ posted a comment on the station’s Facebook profile about Lee’s natural hairstyle. In a nutshell, Vascocu likes long hair–can’t the station buy Lee a wig?
But wait — Vascocu is a viewer, making a comment on the station’s Facebook profile page, something all viewers are encouraged to do. Vascocu is also of a different time, era and race — he couldn’t know that commenting about a black woman’s hair is off-limits.
Five days later Lee responds, and she handles Vascocu gingerly, clearly with that sensitivity in mind — that he’s an elderly white man making a comment.
Lee’s comment is educational and overwhelmingly positive — the two exhibited social engagement at its finest.
But as soon as Lee hit that “post” button, she was fired.
Some 400 comments and a CNN interview later, the station now finds itself in hot water over its lopsided social media policy and its heavy-handed treatment of Lee.