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photo by steed media service
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Founder/Publisher, Upscale
Magazine/CEO of Bronner Bros., Inc.
The name Bronner Bros. has become synonymous
with dynastic success, epitomized by
its perennial placement within the upper reaches
of the most successful black-owned businesses
in the United States. Their trade shows
have developed from modest crowds to having
tens of thousands of people in attendance. In
their formative years, the Bronner Brothers’
attracted iconic speakers such as Dr. Martin
Luther King Jr. and Jackie Robinson. On August
18-21, 2007, the biannual hair show and
extravaganza will host some 60,000 hair connoisseurs
and consumers from around the
country and across the globe.
Conceived by his legendary father, Dr.
Nathaniel H. Bronner Sr. and uncle Arthur –
the original Bronner Brothers – son Bernard
Bronner elucidates why the hair show continues
to experience exponential growth in popularity
and stature. “[We] keep it fun and entertaining
and educational,” says the founder, publisher
and CEO of Upscale magazine. “It is there – at
the hair show – that you will see the wildest,
most exciting hairdos in the world.” And that
show will include a comedy show on Saturday,
and the highly anticipated fashion show on
Sunday, featuring fantastic fashion from the
1940s through the 1990s.
Bernard Bronner’s extraordinary business
acumen led the media mogul to found Upscale
magazine in 1989. “There were only three
major [black] magazines at the time, and I just
thought there needed to be more,” says the
multifaceted businessman whose Rainforest
Films moviemaking company put out the No. 1
Hollywood smash, Stomp the Yard. “We cater to
those who are successful, and those who want
to be.”
“One of the benefits is that the success of
one company [Bronner Bros. International Hair
Show] has helped us start new companies,” he
says. “The hair show helped us start Upscale
magazine. And the success of Upscale helped
us start and grow Rainforest Films.” And the
success keeps coming.
– terry shropshire
The Atlanta Hair Show will take place at the
GWCC, August 18-21. For more information, log
onto www.bronnerbros.com, or www.bernardbronner.
com, or call (800) 547-SHOW (7469),
ext. 297 or 273.
