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photo by steed media service
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Events Manager, Mercedes-Benz
Lisa Holladay wants all car lovers to know that Mercedes-Benz may be
coming to a city near them soon. In a nationwide tour dubbed, The
C-Drive, the German car giant will be launching their all-new C-Class
to consumers. The event will take place in 11 markets across the
country, ideally reaching 27,000 prospective and current owners.
“Ultimately, the goal is to [attract]people interested in the vehicle
and bring new people to the brand,” says Holladay, the events manager
for Mercedes-Benz.
This year’s C-Drive tour showcases
Mercedes-Benz’s impressive ability to connect consumers with their
brand. In each of the host cities, they will feature both open and
closed-course test drives of the new C-Class. Everyone from car
enthusiasts to those that are just curious will be able to experience
firsthand what the new C-Class has to offer. Needless to say, the
vehicle has more than enough attributes to impress any and all comers.
“This is a very important vehicle for us, because this vehicle is what
we like to call the gateway to the brand,” says Holladay. “We expect
that it will have a 60 percent conquest, which means that 60 percent of
the people that buy this vehicle will be new to the Mercedes-Benz
brand. This particular C-Class is the most connected vehicle that we’ve
ever put out there – from [its] ability to rip CDs, the iPod
integration, to the sound system.”Fortunately for Mercedes-Benz, the
C-Drive also has people like Holladay in its corner. – gavin p. godfrey
For more information on the Mercedes-Benz C-Drive visit, www.themercedescdrive.com
