 |
|
photo by steed media service
|
Sales, Essence Magazine
Even against the backdrop of the thriving digital age, print
publications are still as relevant today as they were before people
even knew what the Internet was. Working in the sales department at
Essence magazine, Sheridan Bailey believes that publications like
Essence are still important sources of information.
Bailey, who has been with the magazine for five years, attends events
across the country, trying to bring more readers to the magazine. The
Detroit native is quick to remark that even today, Essence carries the
same positive messages that have been with the publication since its
inception in 1968.
“They really hit on every issue,” says Bailey, who specializes in
subscriptions and renewals. “It’s classy — how it’s written, how it’s
displayed. You really feel like what you’re reading is coming straight
from the source.”
A graduate of both Ithaca College and New York University, Bailey
explains that the most rewarding part about working with a company like
Essence is being able to attend affairs like the recent WBLS/WLIB
Circle of Sisters event and talking to the people who could be
potential subscribers.
“For what’s out there, Essence is definitely No. 1 one in terms of
tackling the issues with women of color,” she says. “For that reason,
it sells itself. So when I can give a good deal on getting a
subscription, I’m really happy.” – gavin philip godfrey
