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photo by steed media service
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CEO, DBL Multimedia Group
Donna Brooks Lucas was a corporate veteran, however in the late ‘80s, she decided to make a career change.
“After spending 15 years in corporate America, I started my
business in 1990,” she explains. Lucas founded DBL Multimedia
Group in Chicago, a public relations and marketing company working for
Fortune 500 companies. A longtime member of the Executive Leadership
Council, Lucas helped develop the organization’s identity.
She’s committed to providing a road map for future entrepreneurs
and corporate executives to follow.
“It was very important for us, as we developed, to have a firm
identity that we wanted to portray,” she says of the ELC.
“I was the architect of that. I feel that [ELC has] really grown
and increased, but we always remember who we are and that we have a
conscience. We always have to reach back to bring the next generation
to where we are today — and [beyond].”
As an entrepreneur, Lucas explains that her key to success could be
summed up in one word: relationships. “I have relationships that
I’ve maintained since the 1980s,” she says. “I
believe in relationships. I’m a referral business. I work with
people that I respect and our values mesh.” –todd williams
