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photo by steed media service
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Founder, Carol’s Daughter
Carol’s
Daughter was founded in 1993 by Lisa Price as a hobby. Some hobby. Once
an activity confined to her kitchen countertop, Price has transformed
Carol’s Daughter into an international brand that has become
synonymous with health and beauty. The product, while strong enough to
stand alone, has certainly been buoyed by several important
partnerships, including cosmetics powerhouse Sephora.
“In 2005, my business partner and myself decided that [in] order
to take Carol’s Daughter to the next level, we needed to begin to
market it in [other] stores,” Price explains. “Sephora has
a really good reputation within the beauty industry, and if your
product is sold in Sephora, then you are a beauty brand. We felt like
we needed that type of validity being added to the line.”
The move wasn’t just a strategic one, Price has a long-standing
affinity with the Sephora brand. “I love Sephora stores,”
she stated. “I love to come and play, and just have a good time
with the products. It’s a perfect synergy for us.”
While perfection is sought in all aspects of the daily operations for
Carol’s Daughter, according to Price, it all starts with a great
product. “It’s very important for us to have very high
quality ingredients in the products,” Price says.
“Occasionally, you have to use certain things like preservatives,
but it is possible to use things that are still safe. We keep the
percentage of naturals really high so that the product remains good for
you.” – dewayne rogers
