Marketing Manager, Experiential Marketing Group
Mario Cruz, marketing manager for Experiential Marketing Group, knows how to grow a business. When he began working for the company, their primary focus was gorilla street marketing. As the innovators of the vehicle wrap, the company became a staple on the urban marketing scene. Inevitably, EMG has continued to grow with the passing of time.
“In the last 10 years, we’ve been doing more corporate marketing for companies like AT&T, Vitamin Water and Frito Lay,” says Cruz, who has been with Experiential for a decade. The marketing group also represents slotMusic, an innovative music format that is poised to replace traditional CDs.
He offers the following advice for anyone looking to gain a footing in the fast-paced world of corporate marketing:
1. “Do your research on the corporate world. Know what they are looking for. Who is their target audience?”
2. “Know how you’re going to execute the client company’s plan in their target markets.”
3. “Adopt strategies from other brands and fine tune it for your current brand.”
4. “Always be personable and ready for an opportunity.” -j.h.
