CBS’ Clark Kellogg Becomes the First Black Voice of March Madness

Clark Kellogg talks about becoming the first African American lead analyst for the NCAA Final Four.Clark Kellogg believes in change. In April, Kellogg will become the first black lead analyst for an NCAA Final Four game. Kellogg will take over for Billy Packard who served as CBS’ lead analyst for 28 years. Rolling out sports recently sat down with Kellogg at the CBS offices in New York to discuss this historic event.
–amir shaw

How did you feel when you learned that you would be the lead analyst for the NCAA Final Four?
I was overwhelmed when the announcement was made in July. For the first time since the announcement was made, I’m starting to feel the difference in my roles. I have called games during the regular season for 12 years, but this year will be different. The difference is starting to resonate. I’m apprehensive, but really excited about having the chance to do it.


What does it mean to have this opportunity?
For me, it goes back to doing the work to earn the opportunity. The executives at CBS have decided that I am capable of doing the job at the highest level. The other thing is that I have to be myself and not try to change anything because the role or title has changed. It’s still the same job, but a little more responsibility. I have to be a good teammate and partner. I’m thankful for the opportunity and will embrace the responsibility.

Do you think there is a greater responsibility because you are black?
I can’t run away from being 6-foot-8 and I can’t run away from being black. With us having our first black president in Barack Obama, my new position is something that I don’t take lightly. When you are the first minority in a position, it is important that you represent at a high level and do the job with excellence. In the black community, I’ve felt a real sense of pride and love for the opportunity that’s been given. I appreciate that and it should be inspirational for other blacks who aspire to be in broadcast[ing].


What advice do you give to black student-athletes who are solely focusing on basketball?
When you look at the numbers, a lot of the players won’t get a chance to play in the NBA. Some will get drafted and others will play ball in Europe. It can be distracting for black players who set themselves only on being NBA players. I think it’s important if you have the ability to apply yourself. If it leads to the NBA, God bless you. But if it doesn’t work out, you need to develop in other areas by being serious about education and personal development. If you can earn your way to an education through athletics, you have to use that to develop yourself for the future.

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