The Branding Power of the Female Anthem
There’s
nothing more empowering than a great female anthem. Not only does it
win artists cool points with women, but it can even help to brand them
as artists. Check out some of our favorite female anthems from women
who understand the power of branding themselves as promoters of girl
power.
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“Survivor” – Destiny’s Child: This was the quintessential power anthem at the beginning of this decade, and in the years since it’s release it doesn’t seem to have lost any of its flair. |
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“Just Fine” – Mary J. Blige: There’s probably no other female artist who has expressed the plight of females like Mary J. Blige. When Mary got happy and released the affirmation anthem “Just Fine,” she inspired millions of women to turn over a new leaf. |
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“Irreplaceable” – Beyoncé: Yes, this song was written by a man (Ne-Yo), but it resonated with women on a core emotional level, encouraging them to break out of bad relationships and get a new sense of self and self-esteem. |
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“Beautiful” – Christina Aguilera: This song resonated with both genders, but spoke to women in a special way. It also branded Christina as an insightful artist and helped separate her from the cookie cutter variety of pop stars. |
