To build anticipation for the release of the 2011 Ford
Fiesta, the Ford Motor Company has enlisted 100 agents to participate in the
Ford Fiesta Movement. Each agent was given a 2011 Ford Fiesta, a camcorder,
free gas and insurance for six months. Rustin Moore of AlumniRoundup.com was
chosen to be an agent and recently discussed his experience with the Ford
Fiesta Movement. –a.r.
How did you get involved with the Ford Fiesta Movement?
I am co-founder of AlumniRoundup.com. It’s a social conglomerate
of 18 social networks that’s dedicated to HBCU alumni. I found out
about the Ford Fiesta Movement after I produced a show for the Ford
Flex through my Web site. They wanted 100 people who had a big
following online. I put in an application and now the Fiesta is a
backdrop to my life.
How has this program benefited you and your business?
The burden of wear and tear on your car and gas will restrict you
from going places sometimes. Now, I don’t have an excuse [not] to drive
everywhere.
What are some of the adventures that you have recorded since
receiving the car?
Every month, we have to complete an official theme-based mission.
For the first month, it was a travel mission. I documented my trip to
Russell’s Cave in Alabama. The next mission was technology month. I
got Sirius radio installed in the car, so now I can tune into my
favorite stations. The next mission was social activism. I did work
with Habitat for Humanity in Jonesboro, Ga. That’s the mission that
made me step back and realize how blessed that I am because the work
I did helped to change someone’s life. I also did an adventure
month. I drove to Charlotte, [N.C.], and got the opportunity to
skydive.
What should consumers know about the 2011 Ford Fiesta?
It’s very unique. This car has leather seats, Bluetooth and fog
lights. I can hook up my iPod and use my laptop.
